I have spend a substantial part of my career supporting, building and leading global brand platforms. I know what it takes to build an authentic and distinct positioning that people connect with. Below you find a couple of examples that I’ve been primary responsible for or deeply involved in.
Novo Nordisk Employer Brand: ‘life-changing careers’
About 'life-changing careers' With the revamped employer brand we wanted to shift from telling to exemplifying, allowing everyone at Novo Nordisk to become co-creators of the employer brand 'life-changing careers'. Through the three core narratives – life, change and careers – we told the story of what it’s like to work at Novo Nordisk. Equipped with three universal candidate centric questions; Who is Novo Nordisk?, What will I be doing? and What is is like coming to work? we brought the employer brand to life through a variety of talent value propositions across the world. The creative fabric that travelled successfully across cultures, won awards and brought it all together was our signature visual expression 'anything but linear' - recognizing that life, change and careers are anything but linear. Sometimes the most simple ideas are the most powerful and impactful ones and with thousands of employees innovating and propelling forward the life-changing careers employer brand Novo Nordisk is well positioned. Learn more by watching; 'Begin the scenes of life-changing careers'
Novo Nordisk Corporate Visual Identity & Core Promise: ‘True Blue’ and Driving Change
About 'True Blue' and 'Driving Change' Upgrading the experience when it comes to visual identity and the core promise is not to be taken lightly in a purpose driven global organization like Novo Nordisk. Drawing on previous experience and being responsible for communicating the people agenda I was deeply involved in the creation of the new re-charged corporate brand - collaborating with a wide range of internal and external stakeholders. The result was well received both internally and externally and provided the company with a much needed refreshed VI foundation.